Fixed Price Method vs. Book Building Method in IPO
When a company issues shares through an Initial Public Offering (IPO) , it can choose between two pricing methods: Fixed Price Method and Book Building Method . These methods determine how the IPO share price is set and how investor demand is assessed. 1. Fixed Price Method In the Fixed Price Method , the company and its merchant bankers determine a predetermined price at which shares will be offered to the public. Investors must apply for shares at this fixed price. Key Features of Fixed Price Method: ✅ The issue price is fixed before the IPO opens. ✅ Investors know the price before subscribing to the shares. ✅ Demand for the IPO is known only after the issue closes . ✅ Typically used by small and medium-sized companies . Process of Fixed Price Method: Company decides a fixed price for the shares with the help of merchant bankers. Investors apply for shares at the fixed price. After the subscription period, shares are allotted , and excess funds are refunded if oversubscrib...